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Black Friday or Cyber Monday?

Nov 23

Whether you are waiting in line or clicking online, there are tons of deals worth taking advantage of on Black Friday and Cyber Monday. There are also mobile apps that make this whole experience easy. We’ve tried a few, and recommend TGI Black Friday from Ecatcher, Inc. and Black Friday powered by dealnews.com, Inc. There is also the TGI Cyber Monday app by Swagger Media LLC.
If you want to be a Door Buster – you can head on over to Bestbuy tonight, Thanksgiving night, where they will start handing out tickets at 10:00 PM. Doors open at 12 am on Friday (tomorrow, or really tonight). You can purchase most of the Black Friday items online or in store. (Why are people still waiting on long lines?) Newegg.com is a genius of a website offering great Black Friday deals, and it’s solely online, so if you are a fast clicker you can really save yourself some money. There are certain reasons why so many want to get in on the action first thing Black Friday. They are nervous that the item might sell out fast or that the price might go back to normal on Cyber Monday. We grabbed some top-rated products that are on sale Black Friday from Best Buy and newegg.com and will compare these items on Cyber Monday. Is it better to wait the weekend and buy these on Cyber Monday, or wait in line on Black Friday?

Black Friday deals:

Laptops

BEST BUY

Samsung Laptop Bundle: Save $225.00 on a black, 15.6” laptop from Samsung. With 4 GB Memory, a 500GB Hard Drive, 6-cell lithium-ion battery, Intel® 2nd Generation Core™ i3 at 2.4 GHz speed. You also get a Targus Laptop sleeve, Logitech mouse, and an 8 GB flash drive.

Asus: For 249.99 you can get a MATTE PINK 14″ Laptop with 4GB Memory, 320GB Hard Drive.

Lenovo: $187.99 is the price you will pay for a black 15.6” Lenovo with 2GB Memory and a 320GB Hard Drive.

Newegg.com
Newegg is selling a 13.3” SONY VAIO Notebook with Intel Core i3 3217U, 4GB Memory 500GB + 32GB MLC Hybrid for 599.99, 25% off, and you get free shipping.

Tablets

BEST BUY
Samsung Tablet: Save $70.00 on the white Galaxy Tab 2 7.0 with 8GB memory. You’ll also get a 20.00 Best Buy gift card.

Newegg.com
Mach Speed TRIO-STEALTH PRO METAL-7CM Tablet Allwinner Cortex A8 1.20GHz 7″ Capacitive Touch Screen LCD 512MB DDR3 Memory

Mobile devices

Best Buy

Samsung Galaxy S III: If you’re a Sprint customer and don’t yet have the Samsung Galaxy S III, Friday might be the time to get it. You can save 150.00. It is selling for 48.00!

Motorola DROID RAZR: Verizon customers can save 149.99 on the Motorola – DROID RAZR MAXX 4G LTE Mobile Phone. That makes the price, well, it’s free if you are ready to sign the 2 year contract. The phone retails for 799.99 without a contract.

Desktops

Best Buy
Save 250.00 on a Dell desktop with 8GB Memory and 1TB hard drive. You get the tower and a Black 20” LED, flat panel HD monitor. Black Friday price is 499.98.

Accessories

Best Buy
2-pack of Dynex™ HDMI cables are on sale for $19.99, which will save you 15.00.

Best Buy has some APPLE deals:
The deals might be in the iPad and not so much the phones, but you be the judge.

Hard Drives

Newegg.com
At 74.99, you save 50% and get free shipping when you order the OCZ Vertex 4 solid state hard drive.

The SanDisk Extreme 2.5″ 240GB SATA III Internal Solid State Drive is selling for 189.99, saving you 12%.

Motherboards

Newegg.com is selling a GIGABYTE Motherboard for 69.99. You get a 10.00 rebate to make it 59.99 and free shipping.

Processors

Newegg.com
There is an AMD FX 8150 Zambezi 3.6GHz socket AM3+ 125W Eight Core desktop processor on sale for 189.99. This is a 24% discount and free shipping.

A 219.99 deal with a 20,00 gift card as well, you can buy the Intel Core i5-3570K Ivy Bridge 3.4GHz (3.8GHz Turbo) LGA 1155 77W Quad-Core Desktop Processor Intel HD Graphics 4000

We want to know if the same electronic products have a better deal on Black Friday or Cyber Monday. On Cyber Monday we will post the same products and their prices. Last year, our CEO thought long and hard about a new personal computer. Settling on a Lenovo in mid-November, she bought one on Black Friday. A great deal…except the price was dropped further on Cyber Monday. Lesson learned. Happy Thanksgiving and happy shopping!

Recap of ad:tech San Francisco

Apr 15

This year ad:tech was packed with industry veterans and new faces. It is the only time I can walk around the streets of San Francisco and bump into people I know. The first ad:tech we attended was close to ten years ago. It was in New York, filled with many ad networks, which, fortunately are still in existence today. Year after year we saw some trends, but it seemed to be pretty much the same type of media – online advertising in the sense that an advertiser creates some product/download/bundle and builds relationships with publishers or ad networks to promote the offer.

Some years the expo hall was filled with all of the same, and some clearly ahead of the game. The famous line from pretty much everyone at every booth (or so it seemed) was “We drive traffic.” A few years ago I was walking around the floor in San Fran and told someone “Please, tell me something other than ‘We drive traffic.'”

Does anyone still drive traffic anymore? Of course they do. But now, the guys who had nothing else to say were not at this ad-tech. I hardly just heard “We drive traffic.” Instead, I heard innovative ways to drive the traffic, place ads, and boy, was there a lot of mobile talk!

Here are 4 takeaways we received from this conference.

1. Mobile is here. They may not be able to monetize it in the way that online does, but it is here. If you are not equipped and mobile-friendly, I feel you will have a big issue catching up if you don’t start to get with the mobile-program now.
There were sms marketing companies in every row of the expo floor. Sooner or later someone is going to make their millions with it. As a matter of fact, right before the Ad:Tech keynote by Arianna Huffington on Wednesday morning, Brad Berens shared IAB’s Internet Advertising Report with the audience, a report that was announced that morning. Mobile was included for the first time in the report, and it stated that estimated US mobile ad revenue for 2010 was between $550 and $650 Million. You can view the full report below, which also shows a 24% increase in display-related advertising from 2009-2010. There is no doubt that display advertising is expanding.

2. Regulation keeps the publishers up at night. Well, maybe not everyone, but this was the most popular, agreed-upon response when asked “What keeps you up at night?”.

3. Monitoring where your ads are. Here is one where the presence was felt in ad:tech this year. I met with a company called AdComply on Monday – they monitor where your ads are being placed. There were others present at the show, but I mention adcomply because it seemed these guys really know what they are doing (and their pricing model sounded very fair).

4. Social Media. We all know what that is. Most of us who live outside of a cardboard box have either a twitter handle (mine is VanBranc), a facebook profile, and so-on. There were dozens of books and plenty of companies in attendance focused on social media. I met with MadeinSocial™ which is “the software that will assist you to keep you continuously updated on what people are saying about your brand.” There will be a growth of software platforms created to track who is clicking on your twitter urls, who is talking about your brand, as well as how to effectively spend ad dollars on facebook and other social media platforms.

This reflects in our daily activity, as more and more clients are asking for us to handle not only display and search, but also social media and mobile. The digital world has changed a lot in the last 10 years and we are really excited to see what the future has in store for us.

ad:tech comes to NY November 8-10th at the Javitz Center. For more information you can go to http://www.ad-tech.com/ny.

You can view the full IAB press release here

Mobile-friendly websites are a must for 2011

Apr 01

According to the latest release from comScore, 69.5 million people in the US have a smartphone. Android is the most popular platform with 33% of the market share in the month of February, and 38.4 percent used a browser from their phone. With 234 million Americans age 13 and older using mobile devices, that’s close to 89 million people who accessed a browser. Believe it or not, there are still a very large amount of websites that are only clearly accessible via the web, ie. when you go to the website on a mobile device such as the blackberry or iPhone, the navigation is off, images are shifted, you can’t make a purchase, and the list goes on and on.

Is your website mobile-friendly? Can you access it using the Android, iPhone, or Blackberry? If someone visits your website via their mobile device, is it easy to navigate and read from the mobile device? If your website is all flash, do you have a mobile-friendly version for those on the iPhone or iPod Touch, and other devices that cannot view flash?

If you answered no to any of the questions above, the time to fix this is now.