Apr 19
Mashable announced today that marketers are considering social media as part of their strategies this year, and 70% want to increase their social media budgets for 2011. And according to a poll by Effie Worldwide and Mashable, they want to increase their social media budget by more than 10%. The main goal is the focus on getting more Facebook “Likes”.
Brands have a website, and that’s like the home for the brand. But then there’s the family room that they use for everyone to get together and hang out. They discuss what they like and dislike, new ideas, and watch things that interest them. That’s like the brand’s Facebook fan page. You can have a conversation with everyone in your room.
Marketers want people to know about the brand, hear about the brand, and like the brand. Facebook provides insight and feedback directly to the brand from consumers, conversation between consumers, and a popularity contest that is more cut-throat than most high-school teenagers.
Versa9 has also been working with brands (personal and corporate) on Twitter. Twitterers want to know how to increase followers, how to get people to talk about their brand, how to get others to retweet them. It is an exciting world, one full of connections, relationship building, and public opinion that can now have greater impact. Why wouldn’t you, as a marketer, allocate a social media budget?
Read the full article entitled “Most Marketers Plan to Increase Social Media Spend This Year” here.
Feb 10
I like this article written by Marijo Tinlin on 10 Phrases to (Almost) Guarantee Your Email Won’t Get Delivered. Versa9′s clients frequently ask for hints or groundbreaking ways to get their emails read. While it always comes down to our “golden rule” of testing, there are certain phrases to avoid. According to the Institute of Social Internet Public Policy (ISIPP), in Boulder, here are the 10 phrases they say to avoid in your subject line:
1. “Additional income”
2. “All natural”
3. “Apply online”
4. “Avoid bankruptcy”
5. “Click here”
6. “Congratulations”
7. “Consolidate debt and credit”
8. “Dear friend”
9. “Don’t delete”
10. “Home employment”
For more phrases to avoid, you can read the full article on Family First.
Jan 24
We’ll be attending the Search Engine Strategies conference this year. (SES NY) It’s a really great place to network, with about 5,000 online marketing professionals and search professionals under one roof. Held at the Hilton New York, 1335 Avenue of the Americas.
There are over 70 sessions to attend, and an expo hall as well. There is something for everyone to take away, whether you are learning about SEO and/or SEM or have been doing it for years. The expo hall is held on March 22 and March 23rd. The expo is filled with booths from SEO consulting firms to major search players, like…Google.
If you’d like to meet a member of Versa9′s team, email us at media@versa9.com.
For more information or to register for SES, you can visit SES Conference & Expo’s website here.
Jan 27
SocComm – The Social Communications Summit is coming to New York on February 10th. A broad array of experts will explore the state of “Social Communications” and discuss where things are headed in the future. This is certain to be an important event to brands exploring Social Media.
The topics at SocComm will span: Media / Internet / Communications / Entertainment, something the founder Jeff Pulver calls the “MICE” space. The event will be held at the 3LD Art and Technology Center in New York City.
SocComm will have a mixture of individual talks, on-stage interviews/conversations and a number of group/chat sessions.
Seating at SocComm is limited.
Brands are encouraged to register TODAY and reserve your seat for the birth of a new industry.
To register visit: http://www.amiando.com/soccomm.html
For additional information, please visit: http://www.SocComm.com